Program Management

Ascensor Consulting synthesizes all the resources necessary to define, plan, implement, and integrate every aspect of a comprehensive solution that include marketing campaigns and responsive destinations.

Program ManagementThese software releases, messaging campaigns and data analysis services include custom content with search engine optimization, custom design ad tracking and measurement. Ascensor Consulting will work with you to create a campaign that will target your specific audience segments using the appropriate mix of interactive channels. Through planning, tracking and testing, we can help ensure your program achieves your product’s optimum reach and response.

Ascensor Consulting employs appropriate service strategies to meet program goals. Program management focuses on tight integration, closely knit communications and control over program resources. Our emphasis is placed on communication and collaboration to maximize resources across departments, projects and workstreams.

1. Strategy, Feasibility & Planning

  • Business Plans
  • Campaign Spend Forecasting
  • Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
  • Market share Expansion & Entry Point Determination
  • Operational Workflow Optimization
  • Project Planning
  • Resource Scheduling & Budgeting

2. Analysis & Requirements

  • Visioning & Idea Conception
  • Feasibility Studies
  • Cost/Benefit Analysis
  • Value Chain Analysis
  • Situation Analysis
  • Opportunity Analysis
  • Joint Application Design Workshops
  • Functional & Dynamic Prototyping
  • Stakeholder Engagement
  • User Persona Definitions
  • Behavioral Studies
  • Concept Validation
  • Usability Testing
  • Case Studies & Best Practices
  • Benchmarking – Competitive & Functional
  • Market Research
  • Competitive Reviews
  • Web Analytics (e.g. Sales Funnel or Marketing Campaign Conversion Rates, etc.)
  • Sales Conversion Funnel
  • Customer Feedback
  • Product Pricing & Positioning
  • Predictive Modeling
  • Scenario Analysis
  • Vendor Selection

3. Design & Architecture

  • Project Scoping
  • Product Definition
  • Use Cases/User Personas
  • Functional Specifications
  • Technical Specifications
  • Wayfinding
  • Data Mapping

4. Development/Build

  • Wireframing & User Experience Workflow
  • Content
  • Visual Design & Creative Executions
  • Code Development
  • Implementation
  • Software Product Testing
  • Beta Software Testing & Scripts
  • User Acceptance & Vetting Studies
  • Focus Groups

5. Testing & Implementation/Release

  • Software Release
  • Integrated Campaign Launch
  • Call Center Training
  • Support Documentation
  • Interactive FAQs

6. Ongoing Maintenance (Support) & Evaluation (Post-Implementation)

  • Internal Control Recommendations
  • Risk Management Frameworks
  • Quality Assurance
  • Quality Control
  • Procedures & Best Practices